Hey there,

Step into my digital world! I blend creativity with strategy, offering expertise in Digital Marketing, Content Creation, Paid Social, Performance, Branding, and Campaign Planning. Let’s turn ideas into impact and results.

It's Alyson here!

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My Portfolio

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SOME COOL IMPRINTS

I'VE LEFT ON THE WORLD.

Mob Telecom

Elevating Content Production for David Lloyd

David Lloyd Dublin

In my work with David Lloyd, one of Ireland's largest wellness clubs, I completely revamped their social media content, boosting engagement and connection with the community. Learn how I did it and see the impact!

Managing a National Campaign at Mob Telecom

During my time at Mob Telecom, I successfully managed a large-scale national campaign that significantly increased brand visibility and customer engagement. My strategic approach led to a substantial boost in leads and sales, positioning the company as a leader in the telecom sector. Learn more about how I drove impactful results!

Driving Lead Generation through Paid Social Campaigns

NED College

I spearheaded lead generation efforts at NED College using targeted Meta Ads campaigns to attract international students. By developing tailored strategies and engaging content, I increased qualified leads and boosted enrollment. See how I made a significant impact!

Transforming Content Creation for NED College

NED College

At NED College, I led the charge in creating authentic and engaging content that resonates with our community. Through storytelling and collaboration with students and staff, I’ve developed videos for platforms like TikTok and Instagram Reels that drive engagement and highlight our vibrant culture. Discover how I’ve brought our stories to life!

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Fictional Campaign to Increase Website Traffic

This is a fictional social media campaign to showcase my marketing strategy skills using a campaign from Michelle Keegan´s Very Ireland collection to increase website traffic and nurture potential customers through a structured marketing funnel. Check how I did it.

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Hey,

Hi, I’m Alyson Cândido, a Creative Digital Marketer Based in Dublin 🍀

With over 8 years of experience in digital marketing, I specialize in creating impactful campaigns, generating leads, and building strong connections with audiences.

Since moving to Ireland, I’ve expanded my expertise by working at NED College, one of the leading English schools in Dublin, where I’m the Social Media and Community Coordinator. Here, I manage end-to-end content creation, from scripting and filming to editing and publishing, across platforms like Instagram, Facebook, and TikTok. My role involves fostering engagement with international students, collaborating with staff and teachers, and showcasing student experiences through innovative video content. I also run paid media campaigns on Meta Ads and Google Ads, targeting audiences in Latin America, Asia, and Europe. By integrating CRM workflows, I ensure that leads are nurtured effectively, resulting in higher conversion rates.

Previously, I worked at David Lloyd Dublin, where I combined customer service with content creation to promote the club's amenities, including its restaurant, gym and kids’ area. This experience taught me the importance of storytelling and humanizing brand content, which aligns perfectly with my passion for creating relatable, audience-first campaigns.

My journey began in Brazil, where I led digital marketing for a major telecom company, spearheading campaigns that grew their customer base from 50,000 to 500,000 clients in one year. This success was largely due to my focus on lead generation and brand recognition campaigns, driving 45% of total sales through digital channels.

Creativity and problem-solving are at the heart of everything I do. I thrive on understanding customer needs, crafting tailored solutions, and delivering measurable results.

If you’re looking for someone who can bring a mix of strategic thinking, hands-on execution, and a global perspective, let’s connect!

Take care,

Alyson Cândido