Mob Telecom was a small-scale telecommunications company based in the state of Ceará, Brazil. After receiving a financial investment aimed at accelerating its development, it became necessary to create a marketing campaign focused on brand recognition, repositioning, and acquiring new customers within the state of Ceará, Brazil.
Marketing Campaign • Brand Recognition • Marketing Repositioning Creative Direction • Storytelling • Scripting • Digital Marketing
Mob Telecom /
Institutional Campaign
Scenario
The strategy involved creating an identity with the audience from the state of Ceará, using a visual and regional identity characteristic of the region, as well as collaborating with highly renowned digital influencers who became brand ambassadors and spokespersons for their respective audiences. Ceará is widely known as the state of humor and comedy. Therefore, a narrative with a lighter and more entertaining language was necessary to be more assertive in capturing the attention of the target audience.
Strategy
The selection of influencers/ambassadors was of utmost importance in shaping our narrative. We carefully chose individuals who have harnessed the power of the internet to transform their lives, whether as influencers, singers, entrepreneurs, or other notable personalities. In other words, we partnered with people who have leveraged the internet to BOOST their lives, making it the central slogan of our campaign:
Mob - The internet that boosts our lives.
Concept
Backstage
Mob - The internet that boosts our lives
Through strategic partnerships with diverse digital influencers. As the driving force behind the process, I spearhead all aspects, including briefing, scriptwriting, and direction, ensuring alignment with the brand's fresh positioning and the new campaign's directives.
Crafting high-engagement and compelling content for social media
Results
The internet company that experienced the most significant growth in Ceará in 2021-2022: from 50,000 to 500,000 customers.
