Fictional Social Media Campaign for Very Ireland
Social Media Strategy
Content Ideas for Facebook & Instagram. Carousel posts highlighting deals.
Fictional Campaign to Increase Webiste Traffic
This is a fictional social media campaign designed for Michelle Keegan´s Very Ireland collection to increase website traffic, capture leads and nurture potential customers through a structured marketing funnel.
Segmentation
Michelle Keegan's followers in Ireland
Lookalike audiences based on Michelle Keegan's followers
Demographics matching of ideal customers in Ireland: based in Ireland, interest in fashion, online shopping
Retargeting for users who visited the website but didn’t complete a purchase
Google Ads Strategy
Campaign types: Search Ads, Display Ads and Shopping ads.
Keywords:
Women's fashion, Women's clothing, Fashion for women in Ireland, Women's dresses, Women's shoes, Women's accessories Ireland, Women's casual wear, Women's tops, Women's bottoms, Scarves Ireland, Hats Ireland, Boots Ireland, Sandals Ireland, Heels Ireland, Women's sneakers Ireland, Fashion trends, Women's fashion blogs Ireland, Fashion influencers Ireland, Women's fashion magazines Ireland, Women's fashion sales Ireland, Women's fashion discounts Ireland, Women's fashion online shopping Ireland, Fashion stores Ireland, Fashion brands Ireland.
TikTok
Generate brand awareness and sales among a younger audience.
Target: Users interested in fashion and similar interests based in Ireland
Showcase fashion products and inspire purchase intent.
Email marketing and Website integration
A lead capture pop-up offering a 10% discount for first-time customers.
